(NU/1589-28) NICRE (National Innovation Centre for Rural Enterprise) Website and Content Development

We are seeking to appoint a supplier to work with NICRE to build a new website, develop interactive toolkits and create an explainer animation.

• User research and proto personas

We have carried out some market segmentation work and our three centres have a firm grasp of their audiences in their respective geographic areas in England (North East, South West and Midlands). We are keen to develop our understanding of the segments through the development of proto personas, which will provide a foundation to the website development and present opportunities for personalisation. A proposal for the approach to verify the segments with user research to create proto personas should be included as part of this tender.

• New website build

NICRE's existing website was always designed to be an embryonic site for our first few months and while it states our aims and gives an overview of our activities, it does not meet our needs as we develop and look to the future.

The development of our new website should be heavily informed by user experience, search engine optimisation and be consistent with the NICRE brand.

• Toolkit development

We are working on the development of two toolkits that will require creative treatment to turn them into interactive and downloadable online resources for our audiences. Creative outputs may include long form content, fact sheets, infographics and short videos, depending on the required outputs of the toolkit. A third toolkit is being developed independently and the resources will be made available for incorporation into the site.

• Explainer animation

We want digital content that speaks to our audiences and is usable on a variety of platforms. The animation will give an overview of NICRE, explain what we do and explore our role in fostering rural enterprise.