(NU1589-4) Monthly campaign analytics, content development and Digital PR
key details
| Value | £32,000 |
|---|---|
| Status | complete |
| Category (CPV) | 79000000 +7 more |
| Region | North East |
| Deadline | 24 Nov 2020 |
| Contract start | 17 Dec 2020 |
| Contract end | 31 Aug 2021 |
| Procedure | selective |
| SME suitable | Yes |
| OCID | ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| O Communications | £25,500 | 16 Dec 2020 | active |
description
Newcastle University Marketing Department are seeking to appoint an agency on retainer to support with the following key services:
| • | Campaign analytics |
| o | Collate data from various data sources (Google Analytics, HubSpot, Facebook, Google Ads etc and present measurement of monthly campaign success by subject, where applicable |
| o | Dashboard/report creation and analysis of results by subject, where applicable |
| o | Demonstrate how effective messages are to the audience |
| o | Recommendations and guidance on |
| | KPIs |
| | Key focus areas |
| o | Develop benchmarks to give context to results |
| o | Measure against competitors with share of voice |
| o | Understand context of earned media coverage with sentiment analysis |
| o | Track and amplify positive coverage |
| • | Content development |
| o | Create content suitable for media coverage |
| o | Rewriting Newcastle University created content |
| | Make content more suitable for media coverage |
| o | Support stories with video assets where possible |
| o | Recommend creative angles that appeal to media channels |
| • | Digital PR |
| o | Provide access to relevant media channels |
| o | Secure relevant media coverage |
| o | Make recommendations for most impactful channels and coverage |
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 16 Dec 2020 | Award (award) | · | 2b76bf40-bcda-41b8-a6e1-c7243f06037d-400951 |
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source
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