Designing an effective urban greening marketplace and demand side testing

BACKGROUND

Nature Towns and Cities is a coalition of organisations (National Trust, Natural England, and National Lottery Heritage Fund) working together to inspire, incentivise, and support UK towns and cities to take ambitious action for urban green space. Our aim is to help millions more people enjoy time in nature close to home, in greener, thriving towns and cities. We want more urban areas to use nature recovery and nature-based solutions to tackle health inequalities and climate change, and to put nature at the heart of communities to grow their prosperity, connection and resilience.

SCOPE OF THE WORK

Development of an online marketplace will begin with street tree planting (urban intervention), able to be bundled and sold/funded as 'tokens'. This research will aim to understand and develop demand side requirements for creating an effective token marketplace. This will include recommendations for supply side, engaging potential buyers, and developing supporting frameworks for funding, reporting, verification, and applications for community groups/VCSE sector.

INFORMATION TO BE RETURNED:

Submissions should include the following information:

Submissions should be no more than 8 pages in length. Abridged VCs can be included as appendices.

These should be returned to anne.mackinnon@nationaltrust.org.uk by the deadline of 5pm, Friday 31st October 2025.

Please see the attached Request for Tender for more information.