Smoking and Tobacco Behavioural Research Agreement

Behavioural Insights and Social Marketing Project - Smoking and Tobacco

Objectives:

Below is an outline of the key themes of the project including scoping by Nottingham City and Nottinghamshire of what each theme could contain.

Branding: Creation of an empowering, recognisable, and relevant brand for the Smoking and Tobacco Control strategy and workstreams across Nottinghamshire.

Vaping habits of adolescents: Insight and in-depth understanding of why and how children and young people (CYP) vape including exploration of factors that have protected adolescents from vaping We would like an understanding of Nottingham and Nottinghamshire specific,

As part of this insight, we would also like some inclusion of parent / responsible adult views and understanding of similar themes; Perception of harm, were they the enabler, do they recognise the scale of the problem in Nottingham and Nottinghamshire Smoke Free Spaces:

For this area we would like insight and understanding on the following;

Social Movement: