Marketing campaign to prevent and reduce gambling-related harms (adults)

This is a one-off procurement by Wakefield Council for and on behalf of the Association of Directors of Public Heath, Yorkshire and the HYumber (Y&H ADPH) to appoint an experience provider that has demonstratable experience of creating a campaign similar to the focus of the one required as part of this contract brief.

The provider will deliver a multi-phased marketing campaign across Yorkshire and the Humber aiming to increase people's knowledge and understanding of the real risks of gambling and gambling products, and of the harms that can result. Ultimately this should then help people to:

The primary aim is to help adults to increase their knowledge and understanding of the real risks of gambling and gambling products, and of related harms.

To ensure the integrity of the campaign and the success through effective design and delivery of the messages that need to communicated, aligned to PCR2015 - Reg 58(17), organisations (and any members of staff appointed to work on this campaign) must not have connections to or relationships with gambling industry or its representatives (including organisations directly funded by or reliant on funding from the gambling industry) and will be asked to declare this as part of the evaluation process.

It is anticipated that the contract start date will be approximately May 2023 to enable campaign delivery phases during June/July and October/November 2023. The contract will be concluded within a 12-month period (by 30th April 2024) unless there are exceptional reasons for extension which should be agreed with the commissioner e.g. due to critical/unexpected incidents.

The maximum funding available for this contract is £175,000 (ex VAT). The funding is available until September 2024.