Communications and Media Relations for Scotland

To promote funding opportunities and the positive difference that Lottery funding for heritage is making for heritage, people and communities in Scotland:

 To maximise positive profile for HLF’s activities in Scotland, accounting publicly for our work by providing creative integrated communications support (print/broadcast/social) for regular grant making and other potential news generating activities (e.g. project openings).  To recognise and create opportunities to promote corporate HLF themes in a Scottish context, demonstrating the value of heritage in today’s society – these may be issue-based, proactive opportunities, rather than news. Creative ideas here will be welcomed.

 To provide communications support for outreach work in under-funded areas / sectors.  To demonstrate the positive impact and difference that National Lottery funding is making to Scotland’s heritage, people and communities.

 To communicate how HLF’s flexible and supportive approach, helps heritage organisations address the most pressing challenges and exciting opportunities which present themselves.  To demonstrate that lottery funding for heritage adds value to local, national and UK wide public policy agendas