QU349 - Reopening High Streets Safely Campaign Media - AWARD

The Council requires a supplier for the provision of creating a Media Plan for Reopening High Streets Safely Consumer Marketing Campaign.

Birmingham has been granted funding under the European Regional Development Fund (ERDF) for Reopening High Streets Safely Fund to support the safe reopening of high streets and other commercial areas. A proportion of this funding is to develop a communications and public information campaign to ensure that reopening of local economies can be managed successfully and safely. We are currently in the process of developing an economic recovery campaign for the city and require a campaign delivery media plan which will drive footfall to all 12 Business Improvement Districts (BIDs).

Breakdown of 12 areas:

1. Retail BID
2. Colmore BID
3. Southside BID
4. Westside BID
5. Jewellery Quarter BID
6. Acocks Green BID
7. Erdington BID
8. Northfield BID
9. Sutton Coldfield BID
10. Harborne BID
11. Kings Heath BID
12. Soho Road BID

The primary objective of this media plan is to get extensive exposure and engagement of the campaign messaging for all 12 Business Improvement Districts. The media plan must drive footfall to the relevant areas and also relay safety messages.

Campaign from 1st December 2020 - 24th December 2020

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation.

If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000.

Your completed quotation submission should be returned by noon on 23rd October 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc