Love Your Local Market Campaign 2016

This contract is to support the Summer 2016 Love Your Local Market Campaign.

The objectives of the Summer 2016 Campaign are as follows:

• a)To strengthen the role of markets as part of the local retail offer and develop greater awareness amongst local communities of the local market.

• b)To provide a gateway to retail entrepreneurs to join a local market and test their ideas, thereby creating new businesses. This will be in line with the Mary Portas ‘stalls for a tenner’ proposal and will include free or subsidised stalls and support from market managers.

• c)To support the creation of new markets and to help new traders set up new businesses and current traders to develop existing businesses.

• d)To identify evidence of the contribution made by markets by identifying footfall and economic impact.

• e)To secure alternative funding to support future LYLM Campaigns.

The key performance measures of the Summer Campaign will be:

• a)The participation of no less than 3,800 market events run in 1,200 places.

• b)No fewer than 3,500 subsidised stalls made available to new traders.

• c)Alternative funding secured to ensure that the LYLM Campaigns continue after 31st March 2016.