Transparency
key details
| Value | £1,000,000 |
|---|---|
| Status | complete |
| Category (CPV) | 73000000 |
| Region | London |
| Deadline | 23 Mar 2015 |
| Contract start | 23 Mar 2015 |
| Contract end | 22 Mar 2017 |
| Procedure | open |
| SME suitable | No |
| OCID | ocds-b5fd17-4c011489-adc8-11e6-9901-0019b9f3037b |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Market & Opinion Research International Limited | £1,000,000 | 23 Mar 2015 | active |
description
| 4.1 | DWP Pensions Communications is looking for a research agency to: |
| 4.1.1 | carry out quantitative research to baseline and track a broad range of awareness, attitudinal and behavioural measures |
| 4.1.2 | identify and track relationships between measures |
| 4.1.3 | dentify variability in findings across various criteria, including demographics, and ideally across our functional and attitudinal segments |
| 4.1.4 | contribute to development of campaigns through providing evidence based observations and recommendations. |
| 4.1.5 | work closely with DWP and our other agencies and use research findings to make recommendations on future communications activity (particularly channel/ messaging mix) |
| 4.1.6 | work collaboratively with DWP and other agencies, particularly our communications planning agency to define unambiguous measures; and, help set stretching but realistic targets for each, that take account of broader success measures |
| 4.1.7 | carry out ad hoc qualitative research to gather audience insights, and to test campaign creative, messaging, and/or information products |
| 5. | SCOPE OF REQUIREMENT |
| 5.1 | The research agency is to provide robust quantitative research and analysis that will enable the evaluation of communications activity on a regular and on-going basis. This evaluation will guide the development and delivery of future communication activity. |
| 5.2 | The research agency may also need to provide qualitative research to gather audience insights and inform the development of, for example, campaign creative, messaging, and/or information products. |
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 9 Apr 2015 | Award (award) | · | ocds-b5fd17-4c011489-adc8-11e6-9901-0019b9f3037b-62291-so8056-communications-tracking-market-research |
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source
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