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Crown Commercial Service Published 18 Nov 2016 Contracts Finder

key details

Value£1,000,000
Statuscomplete
Category (CPV) 73000000
RegionLondon
Deadline23 Mar 2015
Contract start23 Mar 2015
Contract end22 Mar 2017
Procedureopen
SME suitableNo
OCIDocds-b5fd17-4c011489-adc8-11e6-9901-0019b9f3037b

Award

SupplierValueDateStatus
Market & Opinion Research International Limited £1,000,000 23 Mar 2015 active

description

4.1DWP Pensions Communications is looking for a research agency to:
4.1.1carry out quantitative research to baseline and track a broad range of awareness, attitudinal and behavioural measures
4.1.2identify and track relationships between measures
4.1.3dentify variability in findings across various criteria, including demographics, and ideally across our functional and attitudinal segments
4.1.4contribute to development of campaigns through providing evidence based observations and recommendations.
4.1.5work closely with DWP and our other agencies and use research findings to make recommendations on future communications activity (particularly channel/ messaging mix)
4.1.6work collaboratively with DWP and other agencies, particularly our communications planning agency to define unambiguous measures; and, help set stretching but realistic targets for each, that take account of broader success measures
4.1.7carry out ad hoc qualitative research to gather audience insights, and to test campaign creative, messaging, and/or information products
5.SCOPE OF REQUIREMENT
5.1The research agency is to provide robust quantitative research and analysis that will enable the evaluation of communications activity on a regular and on-going basis. This evaluation will guide the development and delivery of future communication activity.
5.2The research agency may also need to provide qualitative research to gather audience insights and inform the development of, for example, campaign creative, messaging, and/or information products.

notice history

1 notice published against this procurement.

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