BTA926 Chinese Travel Partner OTA
key details
| Value | £3,000,000 |
|---|---|
| Status | complete |
| Category (CPV) | 75125000 |
| Region | London |
| Deadline | 13 Mar 2018 |
| Contract start | 15 Mar 2018 |
| Contract end | 15 Mar 2021 |
| SME suitable | No |
| OCID | ocds-b5fd17-46f685f8-d31d-42f5-8223-b99214e71c33 |
Award
| Supplier | Value | Date | Status |
|---|---|---|---|
| Shanghai Ctrip Commerce Co., Ltd. | £3,000,000 | 13 Mar 2018 | active |
description
VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.
The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.
notice history
1 notice published against this procurement.
| Published | Type | Regime | Notice |
|---|---|---|---|
| 17 Mar 2018 | Award (award) | · | 6fb57c51-9705-4fbb-8dcf-efe142957e59-205865 |
more from British Tourist Authority
- C1355 BTA1867 Global Production Agency Contract · £3,755,933 · 3 Mar 2026
- BTA2193 Direct Award IPS 2026 sponsored questions · £81,932 · 23 Jan 2026
- C1341 BTA2171 FP&A · £114,885 · 20 Nov 2025
- BTA2167 Audience & Product Research · £173,765 · 8 Oct 2025
- BTA2147 Economic & Tourism Forecasts · £329,851 · 4 Aug 2025
- BTA2151 HR Practice & Compliance · £104,511 · 10 Jul 2025
- C1272 BTA2120 Supplier Services for BTA Websites · £2,836,736 · 6 May 2025
- BTA2108 HR Information System & Payroll Services · £255,305 · 11 Mar 2025
all contracts from this buyer →
similar contracts awarded
Other awarded contracts in the same category. Useful for seeing who normally wins this kind of work, and at what value.
- Delivery of a Community Led Tourism (CLT) Project · South Ayrshire Council · £18,180
- Sustainable Tourism Specialist · VisitScotland · £60,000
- Hampshire Concessionary Travel Scheme 2025-2030 · HAMPSHIRE COUNTY COUNCIL · £1,800,000
- Tourist Industry Engagement workshops · Suffolk Coastal District Council and Waveney District Council · £29,775
- PQ0510 - Further Support for Accessible Tourism - AWARD · Birmingham City Council
- Destination Management System for Experience Sussex · West Sussex County Council · £99,925
- Tourist Information Management Contract · Denbighshire County Council
- Development of Knutsford Tourism Strategy · Knutsford Town Council
source
Published on Contracts Finder. Contact details for named individuals are not reproduced on this site.