Integrated Marketing Campaign to Calderdale Businesses

We are seeking to procure an agency to produce and deliver a fully integrated marketing campaign using a range of channels within the marketing mix that engages Calderdale businesses, in particular; sole traders, micros, macros and SMEs.

The successful candidate needs to ensure business-to-business marketing and communications activity reaches, engages and speaks to local businesses.

This campaign will:

• Review existing employer facing marketing and employer engagement activity and;
• Develop a fully integrated marketing plan that will:-
• Target businesses and raise the visibility of the Rise offer
• Promote in-work training opportunities via Rise
• Promote work experience and industry placements via Rise
• Establish mutually beneficial relationships that will further enhance our learners experience whilst servicing local employers, and;
• Involve employers in skills design and delivery to meet their specific needs and skills gaps

Additional information: All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home

Funding Type (WEFO or EU) : EU

Funding Description

Lets Talk Real Skills

Is a Recurrent Procurement Type? : No