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Data Warehouse and Single View

LONDON BOROUGH OF HOUNSLOW Published 2 Feb 2016 Contracts Finder

key details

Value£130,000
Statusactive
Category (CPV) 48610000 +1 more
RegionLondon
Deadline2 Mar 2016
Contract start18 Apr 2016
Contract end18 Apr 2018
SME suitableNo
OCIDocds-b5fd17-44884ee8-adc9-11e6-9901-0019b9f3037b

description

Private companies (such as Amazon, Tesco) have led the way in using customer data to shape their business and improve the customer experience. Amazon have rooted their business model in a ?single view? of the customer ? which describes joining up every piece of information the company holds on a customer?s interactions, using this profile to determine which products a customer will be most interested in, and which marketing methods they will be most receptive to. This type of data processing is not restricted to the private sector. Central government has for some time been working on ?big data? projects, designed to join up disparate data sets (e.g. DWP linking benefits with PAYE data in ?real time? to combat fraud; and the partial replacement of the Census in 2021 with joined-up administrative data).

Additional information: All tenders to be submitted at londontenders.org Delivery at address above

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notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
18 Nov 2016 Tender (tender) · d52166ae-c0f7-4b22-888d-c96408f53102-86354

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