TEN-1920-008 - Employer and Intermediary Content Strategy

All tender documents and instructions for tender submission can be found at the following link:

https://nesttenders.bravosolution.co.uk/web/login.shtml

We would like to procure an agency to help us develop our content strategy based on the findings from our employer segmentation research, our own proprietary research, and the change in the market now staging and phasing are complete. We want to ensure our strategy is fit for purpose for the current market environment and ultimately deliver a good service to our employer and intermediary customers.

We face 2 main issues:

As such we want to focus on both the tone of voice and updating our content strategy to reflect our existing objectives, making relevant content simple and quick for the audience to find.

We'd like the agency to work with us to deliver a content strategy based on the following criteria:

Given the breadth of this project we have broken the work down into 3 stages:

Feedback examples

Please see below some examples of feedback we have received on our service to help provide some context.

In existing research, we do not ask our employers to specifically comment on language as part of their experience. We therefore cannot share a stat that says "X% of employers think that the language could be improved" as it isn't a metric that we currently measure.

We do, however, ask employers how easy their experience is with Nest, and we know that it could be easier - particularly when dealing with information we provide and when using resources such as the website and/or contact channels.