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West Yorkshire Combined Authority Brand Review

West Yorkshire Combined Authority Published 22 Jun 2022 Contracts Finder

key details

Statusactive
Category (CPV) 79000000 +3 more
Deadline13 Jul 2022
Contract start14 Jul 2022
Contract end30 Nov 2022
Procedureopen
SME suitableNo
OCIDocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525

description

West Yorkshire Combined Authority (the CA) work in partnership with local authorities and business partners to deliver policies and programmes which directly benefit the people of West Yorkshire. West Yorkshire Mayoral Combined Authority is a complex organisation with multiple brands, visual identities, audiences, engagement points and partners, partly as a result of it having had several predecessor organisations which have merged. With numerous brands competing for attention, a complex mix of service and partner identities and a corporate identity, we require support from a branding agency to help navigate and reset who we are for a new era, around the unifying identity of the Mayor of West Yorkshire. We wish to appoint an external branding agency to work with us on establishing a new brand identity or identities. The brief comprises of four stages: 1.A desktop review of our current brand identities within the context they operate in 2. Recommendations on next steps (brand hierarchy and creative solutions) 3. Engagement and testing with senior stakeholders and our wider audience 4. Delivery of a new set of brand identities and all related guidelines and assets

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notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
22 Jun 2022 Tender (tender) · de7e1b79-c954-4a12-b38b-fd0657c2aba2-548598

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