Media Auditing Services

The Cabinet Office (CO), referred to as the Authority, sought to establish a Framework Agreement for the Cabinet Office and all UK Central Government Departments and their Arm's Length Bodies and agencies; Non-Ministerial Departments and Executive Agencies; and the Wider Public Sector.

This Media Auditing Framework is for the provision of Services which will provide an independent auditing function assessing services provided against Call Off contracts which have been established by Contracting Authorities under the CCS Media Buying Framework Agreement.

The Media Auditing Framework will allow the Authority to identify opportunities and strategies for price and quality improvement in Media Buying.

This Framework has concluded with a single Supplier for an Initial Framework Period of twelve (12) consecutive months. The Authority may extend the duration of this Framework Agreement from the expiry of the Initial Framework Period for a maximum of three (3) consecutive further terms, each of these further terms being up to a.maximum of twelve (12) months duration (each of these further terms referred to as "Extension Framework Period") by giving the Supplier no less than one (1) Months written notice. Any exter.isions will be exercised at the sole discretion of the Authority.

The Supplier shall be required to measure and validate the services provided under the CCS Media Buying Framework Agreement by assessing the effectiveness of government media buying in terms of both price and quality.

The Supplier shall be required to benchmark services provided under the Media Buying :i;ramework against the market and submit recommendations to the Authority, CCS and/or Contracting Authorities, including quality and cost during the lifetime of the Framework Agreement.

The Supplier shall be required to audit Media Channels for both UK and international government Media Buying activity (e.g. Visit Britain Campaign). The Media Channels which shall be audited are television (TV), press, outdoor (out of home (OOH)), digital, radio and cinema.

Other Services which may be called off under this Framework include bespoke Deep Dive audits into specific government campaigns; international audits and market intelligence and advisory Services.

Additional information: The following information has been captured in accordance with the requirements of Regulation 50 of the Public Contracts Regulations 2015:

The Agent received a total of two (2) tenders in response to this procurement, all of which were received electronically via the Agent's e-Sourcing Suite.

The Agent did not receive tenders from economic operators which are small and medium enterprises (SMEs).

The Agent did not receive tenders from non-EU States or other EU Member States. The NUTS code for Ebiquity Associates Limited is UK.

The Framework Agreement commenced on 22/12/2015 for an initial term of 12 consecutive calendar months. The initial term of the Framework Agreement will conclude on 21/12/2016. The Authority may extend the duration of this Framework Agreement for a maximum of three (3) consecutive further terms, each of these further terms being up to a maximum of twelve (12) months duration. Any extensions will be exercised at the sole discretion of the Authority.