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MCA Sponsorship - Float to Live Campaign 23/24

MCA - Maritime and Coastguard Agency Published 31 Mar 2023 Contracts Finder

key details

Value£47,500
Statuscomplete
Category (CPV) 79342000
RegionSouth West
Deadline30 Mar 2023
Contract start3 Apr 2023
Contract end2 Apr 2024
Proceduredirect
SME suitableNo
OCIDocds-b5fd17-350e0901-34cd-4d59-9eca-a090558dfc23

Award

SupplierValueDateStatus
The Royal National Lifeboat Institution £47,500 29 Mar 2023 active

description

The Royal National Lifeboat Institution (RNLI) runs a major beach and safety campaign, Float to Live every summer but will be unable to fund paid media this year due to the economic downturn.

Float to Live provides people simple safety advice to help them survive if they fall into water. The campaign is designed to tackle the final stage of the drowning chain, attempting to teach someone a skill that could save their life in a life-threatening scenario. The campaign also promotes the crucial message about calling 999 for the His Majestys Coastguard (HMG) in an emergency at the coast.

MCA is to provide sponsorship for the RNLI to fund elements of paid media for a limited, but targeted Float to Live campaign. RNLI will provide creatives that can be produced inhouse and will continue with low cost/no cost activities, supported by HMG.

notice history

1 notice published against this procurement.

PublishedTypeRegimeNotice
31 Mar 2023 Award (award) · e83752cd-d568-4c42-bee8-2d800819eb63-630331

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