UK SBS PS16004 UKTI Press and PR for Mobile World Congress 2016

'*** This tender requirement was abandoned prior to a Contract award decision. ***'

Aim

The aim of this tender exercise is to find a company that is able to assist us to heighten the awareness of the UK presence at MWC by organising a London based press briefing to introduce UK mobile technology companies, exhibiting as part of the UK delegation at Mobile World Congress 2016, to TV, Press and Bloggers with an interest in the mobile ecosystem. The aim is to get as many of the stories that are written pre-show to feature UK technology. The company should also be capable of generating international press and media interest in the UK/UKTI presence at MWC and assist us with preparing a media pack.

Scope

Arrange for a London based press briefing whereby UK and international mobile and tech press and industry analysts can meet with those UK companies who are exhibiting as part of the British Delegation at Mobile World Congress. The press packs and briefing to include details of the thought leadership talks and other activity being organised by the UK delegation to Mobile World Congress.

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Additional information: How to apply - IMPORTANT PLEASE READ

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